Privacy Policy


Please read this policy carefully to understand how we collect, use and store your personal data.


EcoPure Waters (the “Company”) is a limited company based in England. We take your privacy very seriously and are committed to protecting your personal information.

This privacy policy explains how we may collect and use the information you give us. If you have any questions, comments and requests about this privacy policy please email or write to: Data Protection Manager, EcoPure Waters Limited, 9 Alexander House, Thame Road, Haddenham, Bucks HP17 8BZ.

This policy includes:

How we collect information

Where we collect information from

What personal information we collect

How we will use your personal information

How we keep your data safe and who has access to it

How we keep your information up to date

Your right to your information

Cookie policy

Changes to this policy

Where we collect information from

EcoPure Waters may collect information in the following ways:

When you give us information directly: You may provide your details to us when you request specific information from us by email, social media, phone or post.

When you have given other organisations permission to share it: You may have provided your details to another organisation that works with EcoPure Waters. For example, to receive further details about our products or company. Information we get from these services depends on your settings or the response choices you give, so you should regularly check what you have agreed to with third party organisations.

Social media: Depending on your settings or the privacy policies for social media and messaging services like X/Twitter, you might give us permission to access information from those accounts or services.

When you attend a meeting with us and provide us with information about you

When your information is available from other public sources: We may collect personal details about you from the public domain, such as from social networks, company websites and news archives. We may use data services agencies to collect this information.

What categories of personal information we collect

The type and quantity of information we collect and how we use it depends on why you are providing it. We may collect where relevant:

Your name

The name of the and type of company you work for

Your contact details (business or sole trader street address, email address and phone number)

How we will use your personal information

We could use your personal information in a number of ways, including for the following purposes:

To provide you with the services or information you have requested

To send you news from EcoPure Waters via email, telephone or direct mail

To update you about any changes to our products

To maintain our organisational records and ensure we have your most up-to-date marketing preferences

To help us improve our services or information-offering

To tailor advertising that is presented to you on the internet according to your interests, preferences and other characteristics

To help us work with third parties to ensure that we send you targeted communications (see ‘What categories of personal information we collect’ above)

To contact you where you have been identified as a contact person for a company

If you would like to contact us about your marketing preferences, please contact us using the details above.

How we keep your data safe and who has access to it

To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

We always ensure only authorised personnel have access to your information, and that they are appropriately trained to manage your data.

Despite taking precautions, no data transmission over the internet can be guaranteed to be 100% secure. So, while we strive to protect your personal information, we cannot guarantee the security of any information you disclose to us online, and you must understand that you do so at your own risk.

How we keep your information up to date

Where possible, we try to keep your records up to date; for example, by contacting our customers at least once a year to check details are correct. However, we’d really appreciate it if you let us know if your contact details change.


How long we keep your information for

We will hold your personal information on our systems for as long as is necessary.

If you ask us to stop sending you marketing materials, we will keep a record of your contact details and appropriate information to enable us to comply with your request not to be contacted by us.

Our legal basis for processing your information

Although in many cases we will seek consent to process your personal data, in some instances we may process your information without consent when we are legally allowed to do so. This will only be where it is in our legitimate interests to do so and where we are confident that such processing is not likely to prejudice your legitimate interests or rights and freedoms.

Where we are processing your personal data on the basis of consent that you have given us, you are entitled to withdraw that consent at any time such that we can no longer rely on it as a basis for continuing to process your personal information.

Your rights

You retain control of how we use your data and you have the right to ask us to stop processing your personal information, which we will do. In some circumstances, we may legally be required to retain your personal information for audit purposes. However, this will be discussed with you depending on your requirements.

Under the General Data Protection Regulation, you are also granted a number of additional rights. Every user is entitled to the following:

The right to access – You have the right to request our Company for copies of your personal data.

The right to rectification – You have the right to request that our Company correct any information you believe is inaccurate. You also have the right to request our Company to complete the information you believe is incomplete.

The right to erasure – You have the right to request that our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that our Company transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:


Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology.

For further information, visit

How do we use cookies?

Our Company uses cookies in a range of ways to improve your experience on our website, including:

Keeping you signed in

Understanding how you use our website

What types of cookies do we use?

There are a number of different types of cookies, however, our website uses:

Functionality – our Company uses these cookies so that we recognise you on our website and remember your previously selected preferences. These could include what language you prefer and location you are in. A mix of first-party and third-party cookies are used.

Advertising – our Company uses these cookies to collect information about your visit to our website, the content you viewed, the links you followed and information about your browser, device, and your IP address.

We use Google Analytics to get an idea of how our visitors use the site. The statistics tool’s cookies contain no information about who the visitor is. We cannot identify you or your computer. We de-identify all IP numbers, which means that you cannot be identified by the data we collect. The information generated by these cookies through your use of the site is passed on and stored by Google.

Google Analytics stores information about:

  • when you first visited the site
  • when you last visited the site
  • when your current visit began
  • how many times you visited the site
  • which browser you use
  • how to find the site (traffic sources)

If you do not want your visits to our site to be displayed in the statistics, you can install an extension in your browser. The extension is available for Internet Explorer, Chrome, Firefox, Safari, and Opera.

We use the LinkedIn Insight Tag on our website. This allows your user behaviour to be tracked after you have been redirected to the EcoPure Waters website by clicking on a LinkedIn ad. This enables us to measure the effectiveness of adverts for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by LinkedIn, which is why we are informing you, based on our knowledge of the situation. LinkedIn may link this information to your LinkedIn accounts and also use it for its own promotional purposes, in accordance with their Data Usage Policy.

How to manage cookies

You can set your browser not to accept cookies, and the above website tells you how to remove cookies from your browser. However, in a few cases, some of our website features may not function as a result.


This policy may change from time to time. If we make any significant changes to this policy, we will publicise these changes clearly on our website or contact you directly with more information.

Please note that this privacy policy was updated to reflect the requirements of the General Data Protection Regulation, which became law in the UK on 25 May 2018.

Please do revisit this policy each time you consider giving your personal information to EcoPure Waters Limited.

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