Privacy Statement
EcoPure Waters is committed to protecting your privacy. This Privacy Statement outlines our privacy practices with regard to the information we collect when you or your computer interact with https://ecopurewaters.com/. By accessing https://ecopurewaters.com/, you acknowledge and fully understand our Privacy Statement and freely consent to us collecting the information and data mentioned below.
EcoPure Waters collects information from web server logs, users, and with cookies and identifiers. When you visit our website, we may track information to administer the site and analyse its usage for the purpose of serving our visitors and customers better.
We retain any collected data indefinitely so that we can use all historic data to better improve website user experiences. We will not hold any personal information for any longer that is necessary for the purpose you are providing it for.
We are committed to protecting any personal information you share with us. We will not disclose personally identifiable information we collect from you to third parties without your permission except to the extent necessary, including to fulfil your requests for services, to protect ourselves from liability, to respond to legal process or comply with the law, or in connection with a merger, acquisition, or liquidation of the company.
MailChimp
We use an embedded MailChimp signup form to gather personal information such as names and email addresses; this allows us to personalise and send marketing information to subscribers of our newsletter. We only collect information that is necessary for the purpose you are providing it for. This data is stored in our online MailChimp account, where we can view and export the data, as required. We will only process information that is necessary for the purpose for which it has been collected. You will always have the option not to receive marketing communications from us (and you can withdraw your consent or object at any time). You have the right to access the personal information we hold about you and make corrections if necessary. You also have the right to withdraw any consent you have previously given us and ask us to erase the information we hold about you.
MailChimp’s privacy policy: https://mailchimp.com/legal/privacy/
MailChimp opt-out: You can opt-out of our newsletter anytime using the unsubscribe link in the email footer or by emailing us directly.
Google Analytics
We use Google Analytics to track user acquisition and behaviour; this allows us to review the way users are interacting with our site in order to improve user experiences. Data is aggregated and anonymised so no personal data can be attributed to an individual session or a location.
We use Advertising Reporting Features to collect user data like age, gender and interests; this allows us to review the sort of audiences engaging with our site to improve user experiences and develop targeted advertising. Features include:
- Google Analytics Demographics and Interest Reporting
- Integrated services including Google Ads and Search Console
Google Analytics’ privacy policy: https://support.google.com/analytics/answer/6004245?hl=en
Google Analytics opt-out: https://support.google.com/analytics/answer/181881?hl=en
Google Tag Manager
We use Google Tag Manager to manage website tracking tags and create events for key user behaviour; this allows us to review website behaviours and improve website user experiences. Data is aggregated and anonymised so no personal data can be attributed to an individual session or a location.
Google Tag Manager’s privacy policy: https://www.google.com/analytics/tag-manager/use-policy/
Google Ads
We use Google Ads remarketing codes, in collaboration with Google Analytics, to log when users view specific pages or take specific actions on our website; this allows us to provide targeted advertising. Data is aggregated and anonymised so no personal data can be attributed to an individual session or a location.
We use Google Ads conversion tracking, in collaboration with Google Tag Manager, to track the path users take to arrive at particular destination pages; this allows us to better understand user journeys and enhance user experiences. Data is aggregated and anonymised so no personal data can be attributed to an individual session.
Google Ads privacy policy: https://support.google.com/analytics/answer/6004245?hl=en
Google Ads opt-out: https://support.google.com/ads/answer/2662922?hl=en
Compliance Officer
Our data compliance officer is Simon Chapman, and our registered address is:
9 Alexander House, Thame Road, Haddenham, HP17 8BZ
Site usage tracking – cookies
To make this site simpler, small data files are placed on your computer. These are known as cookies. Most big websites do this too.
They improve things by:
- remembering settings, so you don’t have to keep re-entering them whenever you visit a new page
- measuring how you use the website so we can make sure it meets your needs
Our cookies aren’t used to identify you personally. They’re just here to make the site work better for you. Indeed, you can manage and/or delete these small files as you wish.
We use the following cookies:
| Cookie | Duration | Description |
|---|---|---|
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_UA-92345900-1 | 1 minute | A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to. |
| _gcl_au | 3 months | Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Analytics”. |
| cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category “Functional”. |
| cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”. |
| cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Other. |
| cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category “Performance”. |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user’s browser supports cookies. |
| viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
