EcoPure Waters announces the appointment of a new CEO and unveils ‘fantastic’ new proposition.

Company embarks on radical transformation in response to evolving customer needs and market opportunities.

Today, EcoPure Waters announce the appointment of Nick Hargrave as CEO and unveils new branding, proposition and website.

For many luxury hospitality, education, and healthcare venues looking to help reduce plastic use, the challenge is achieving this yet not at the expense of the customer experience. EcoPure Waters provides a smart solution in filtered water and reusable glass bottles that can also carry the venue logo, therefore delivering premium chilled water without the plastic, transport, and waste.

With over twenty years of background in finance, alongside running multimillion pound marketing agencies, Hargrave brings with him a sharp eye for commercial innovation and an acute understanding of the market headwinds and trends that EcoPure Waters’ customers are facing right now.

Says Nick Hargrave, CEO, EcoPure Waters “I am thrilled to be leading EcoPure Waters into the next generation of success. A proudly family-owned business, it is at that tipping point where we need to evolve as the customer landscape changes and I could not be more excited about the opportunity ahead of us.”

Says Ziya Akguneyli, customer of EcoPure Waters “It is great to see EcoPure Waters investing in its future and contemporising the brand and proposition. We have been a customer for eight years now and this is one of many initiatives we have put in place to drive the sustainability credentials of Potters Heron.”

EcoPure Waters is breaking away from the traditional ‘blue’ branding that is usually associated with water brands and has embraced its 30 years of ‘eco’ heritage by focusing on green and gold. Fantastically Filtered is the new strap line with Fantastically Fitted and Fantastically Focused pillars that better signpost the high-quality engineering and world class customer service that you receive when you partner with the brand.

EcoPure Waters is trusted by leading venues across luxury hospitality, education and health including Grantley Hall, The Harwood Arms, Kimpton Fitzroy, The Harper, Headlands Hotel and Avery Healthcare. The new branding and leadership are the start of a series of progressive moves and innovations the company are set to make over the coming months and years.

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