771 million people globally don’t have access to safe water. Drinking dirty water makes people ill. That’s just part of the picture… a lack of safe water and sanitation holds back development and makes it harder for communities to escape the poverty trap.
Just a Drop
As part of our Corporate Social Responsibility (CSR) strategy, we have teamed up with international water aid charity, Just a Drop.
Just a Drop brings sustainable and safe water, sanitation and hygiene projects to poor communities around the world. Set up in 1998, Fiona Jeffery, the charity’s founder, learnt that just £1 can deliver clean water to a child for up to 10 years. Just a Drop was founded on the premise that if people can be encouraged to give just a little then, together, we can make a huge difference.